Its partly owned by the parent company of Wechat, called Tencent, and does this on purpose. So where should you go to do Wechat official account content market and keyword research?Ī search engine called Sogou. You can even see how many people are viewing and liking that content by opening up each Wechat Official Account content page and scrolling to the bottom. Check who your competitors are and what kind of content they are creating. Like any good marketer, you need to do your market research before diving in head first creating content. Research The Wechat Official Account Content This is due to where the servers are based and the Chinese policies on filtering the information that Chinese users can see (let’s not get too political here, we’re a business blog!). If you open it up with a non-Chinese company, you’ll get an official account, but it won’t be able to reach local Chinese people (crazy, I know – because most users are Chinese!).
Please note, that to open a Wechat Official Account that can “reach” Chinese users (Mainland China) you need to set it up with a local Chinese company. So the gist about it is – if you’re serious about growing a fanbase in China, an official account in Wechat is the way to go. It also can create “posts” that other Wechat users can easily re-share. Also, like Facebook personal accounts, you have a friend limit on a personal account of 5,000 friends. Meaning, anyone can “follow it” without needing to do a “friend request”. They are the equivalent of a Facebook page.
First, you may not even be aware of Official Accounts in Wechat.